Balance is one of surfing's most important lessons about life. You lose your balance, you fall. Our logo is a reflection of balance, drawing inspiration from both modern and ancient cultures. Developed from a symbol inscribed on an ancient monument, the stylized "S" represents the sun and the ocean, and the balance between fire and water, and between north and south. Turn the logo through 180 degrees and it remains in perfect balance. Family, passion and responsibilities — it is all a delicate tightrope of time management and balance.

Solitude clothing is all about the feeling of being alone and free, at peace with life and the broad expanse of the horizon. Our world is becoming increasingly more crowded and complex. E-mail, voice-mail, Internet, cell phones, BlackBerry™ devices and 300 cable television channels. It can be overwhelming.

Technology has wired us into a connected world in potential constant communication with 6 billion other people. Life is happening at high speed with no brakes and a slippery road ahead. We need to get disconnected and break away to a relaxed state of mind.

With this in mind, we've tried to keep our clothes simple and reflective of what we love in life. All Solitude apparel products are easy care and machine washable to give you extra time to do what's really important. The colors, fabrics and prints are inspired by modern life, travel and the moods of the ocean. We use interesting fabrics, unique detailing and pay special attention to the hand feel of our clothes so everything you touch feels ultra deluxe.